CORPORATE ALLIANCES

There is an ever-increasing demand from major corporations wanting celebrities to profile their businesses and products. With a growing number of calls asking for advice, and a stunning track record of success, Ralph Carr launched a new business devoted solely to setting up successfully relationships in this area - RCM Associates / Corporate Events.

"In the USA, this is a recognised area of specialisation," says Carr, who's current client stable includes Kate Ceberano, Vanessa Amorosi and Richard Wilkins. But new business will not be restricted to his own talent bank.

"This new division is specifically focused on establishing and maintaining alliances between corporations and music artists, sports people, celebrities and entertainment personalities for marketing opportunities," explains Carr.

In the past, Carr has been the man behind successful commercial deals for Tina Arena, Rick Price, Kate Ceberano, Vanessa Amorosi and Richard Wilkins. RCM has already worked with major brands, such as Honda, Qantas, Motorola, Coca-Cola, Ray Ban, Saba, Schwarzkopf, Medibank Private, Telstra, Foxtel, Oakley, Nike, Australian Wool, Ticketek, Acer Arena, Calvin Klein, Myer, Bonds, Playtex, New Holland Publishers, Elastoplast, NOVA / Smooth FM, VRC Victorian Racing Club, Ultratune, SuperDry, Hardie Grant Publishers, Adidas and Puma.

In the US, major corporate alignments have meant big dollars and major publicity for stars and brand names, such as Sarah Jessica Parker and L’Oréal, Bruce Willis and Police Eyewear, and Pierce Brosnan and Omega timepieces, to name but a few. Ralph Carr Associates / Corporate Events aims to bring this trend to Australia.

"We live in an age of the 'cult of personality’,” says Carr. “It's essential that major corporations associate themselves with artists, entertainers and celebrities for their brand’s continued success."

Ralph Carr Management has been instrumental in major corporate events and alliances for companies including Foxtel, The Seven Network, Channel Ten, The Nine Network, Crown Casino, the Star, Sony Music, Universal Music, Ticketek, Ticketmaster, Etihad Stadium, Mastercard, American Express, Qantas, Audi and Mercedes Benz.